 |
 |
 |
homepage | about the site | privacy policy | contact us |
|
 |
Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits
"What do you do?" "I'm a CPA. What do you do?" "I'm a stockbroker." End of conversation. And the end of an opportunity to promote you and what you do in a way that will increase your prospects, publicity and profits. Some like to call it The Elevator Speech" as in something you can say in the time it takes to ride on an elevator. What I found is that many many people never ride on elevators. So the term Laser Speech really gets at what you want to do - communicate what you do in a focused and compelling way. What I Said Before I came across this technique out of desperation. In the past, when someone would ask what I did, I would answer with "I'm a marriage and family therapist." I thought it was a pretty good thing to say, I am proud of what I do and have worked hard to get here. The problem was when I said I was a marriage and family therapist, I would get one of three reactions: 1)"Oh, that's nice." And then turn and walk away as if I am dangerous or something. 2)"Oh, so have you been analyzing me?" Not until right now is what I was tempted to say. 3) The person would begin to tell me, in detail, all about their horrible husband or wife. What I Do Now Contrast that with waht I use now in response to "What do you do?" "Do you know how so often in relationships couples will drift apart and end up room mates instead of soul mates?" "Well what I do is empower couples to create passionate and loving relationships that will last." The minimum response I usually get is "Wow, do you have a business card?" The best, and typical response I get is either want to schedule an appointment right away or know someone that does. Create Your Own Laser Speech Notice the specifics of this model: 1) "Do you know how.........followed by the naming of a common problem that you see in your area of expertise. 2) Followe by "Well what I do is...........a benefit rich compelling statement about what you do. So simply fill in the following blanks: "Do you know how.............................? "Well what I do is........................... And you will be on your way to a compelling laser speech that will increase your prospects, publicity and profits. Practice building coach Jeff Herring, MS, LMFT is the President of BuildingYourIdealPractice.com, empowering private practice professionals to build, market and live the practice of their dreams. You are invited to subscribe to the f'ree Getting Clients Newsletter and our f'ree monthly Practice Building Tele-Seminar
MORE RESOURCES:
Google News |
 |
|
|
RELATED ARTICLES
Your Company Need More Marketing? Or Just Better Marketing? Many sales problems can be solved by improved marketing. Selling harder is often not the solution. Behold the Power of the Tip You are an expert. You have lots of content - even more than you deliver from the presentation platform or in your consulting engagements. Five Joint Venture Marketing Skills A Small Business Owner Must Have Joint venture marketing is a lucrative way of leveraging the assets of two or more businesses. It is the fastest way for businesses to achieve certain business goals and benefit their clients at the same time. Tooting Your Own Horn "If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- AnonymousEvery day in your business, something happens that others should know about. You give exceptional service to a client; you reach out to a new type of customer; you demonstrate your expertise on an important topic. Marketing to a Critical Mass In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from.The thing that I noticed when I did this for my own business was that the majority of new clients could be attributed to more than one source. Target Your Share of the 50-Plus Market It's quite apparent that Americans are living longer--- and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between 1946 and 1964) are coming of age, the fifty-plus population is over 77 million people and growing enormously all the time. 3 Ways to Gain and KEEP Customers Using Postcards In today's competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both. 20 Power Marketing Tips Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers.Create and grant an annual award. Build your Trade Show - Virtually Virtual trade shows are gaining momentum as a way to encourage participation in the event - both live and online. Here are a few ideas to help you expand your trade show - virtually. A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success Who would have thought that a three month newbie and marketing dummy with no list, no product, no contacts, can actually make money online? Me neither.I had no idea what to do, how to do or why. Can Message Board Marketing Work For You? One of the things that makes the Internet fun is all the message boards and forums. You can sound off about nearly anything, get and give advice, and even build a relationship or two. Niches - The Path to More Profits Hey, as business owners we CAN'T be all things for all customers. I mean it would be fantastic if we could, however, you just can't meet the needs and wants of everyone, you would run yourself ragged trying :o(BUT . Marketing Strategy and Template for Independent Professionals Having a marketing strategy and marketing approach is very important. Thus, instead of recreating the wheel, here is a short, sweet, easy-to-understand marketing strategy template to help you place your ducks are in a row in designing your marketing strategy. Marketing to the Affluent - with Wine With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client diner. 10 Essential Criteria For Choosing Your Target Market A specific group of people you will focus on selling your services to is your target market. This is not to be confused with the problem you will be solving for this group. Effective Lead Generation How to Gain your Prospective Clients' Attention and Generate the Leads You Need to Make Your Business a SuccessIf you've ever tried to get a child who is engrossed in their favorite video to do another task you know you must first get their attention. Often the best way to do this is to use their name so they realize you are speaking directly to them. Michael Jackson, Classic Marketing Blunders And Your Wallet! You couldn't help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto the music scene, along with his brothers as the lead singer of the Jackson 5, but he had the stage presence of a twenty year veteran. How To Market A Seminar Have you ever left a seminar thinking: "I could have done a better job than that!" Before you start signing up attendees, take a few minutes to think about what you are getting into. Putting on a seminar involves planning, time, and money. Marketing as a Spiritual Practice II: Unearthing Your Potential Marketing as we know it is over. Done. Loan Officer Marketing - Why Realtors Don't Read Your Brochures When you place brochures from every mortgage company side by side, you can't help but notice the similarities. Each piece mentions that they have every possible loan program available, proven & experienced professionals, fast & friendly service, a list of documents needed to process the loan, a promise of individualized attention and a commitment to professionally serve the client.
|
|
All rights reserved '
KnowledgeStorage.net
|